Shaping up the Chotukool opportunity with India Post Godrej partnership and building socially responsible business.
| India Post Godrej Partnership 14th Oct 2010: Business development Day as a part of National Postal week launch of Chotukool at Meghdoot Terrace, G.P.O. Mumbai. 7500 families are today owners of Chotukools seeded through India Post Godrej partnership. India Post A network which reaches to every person across India. And Chotukool an innovative and just right solution from Godrej one of the most trusted brands of India. India Post partnership A win win win partnership. Customers Feedback · Satisfied with Chotukool performance · Meets daily needs of family · Just right to cool buttermilk · Chosen To buy Chotukool over repairing a Refrigerator · Happy with Chotukool performance · Chotukool as income generator · Brought transformation…joy and pride The Genesis of Chotukool · 80 lacs Refrigerators sold last year and the market has grown by 12-15% · Their daily needs are very limited existing cooling solutions are overshooting these needs and are clearly beyond their reach · Can we make cooling solution “accessible” and “affordable” to them? · Chosen To buy Chotukool over repairing a Refrigerator · Chotukool was born with this dream Creating a distinctly different and compelling value proposition Understanding Chotukool to succeed   · chotuKool a low cost cooling solution. · No moving components allmost service free and, affordable too Rs. 3790/- only. · It is not a Refrigerator. It is perfect overnight cooler. · 43 litres capacity to meet the daily needs. · Opens from top retains cooling better maximum utilization of storage space. · Works on Electronic chip no compressor or refrigerant. · Preserves vegetables and eatables fresh cools 28 degrees below room temperature. · Made of Hi Quality plastic Rust Proof. · Just 9 kgs of weight compact & Easy to move. · Chotukool a simple and affordable cooling solution. · A 43L capacity meet daily needs. · Works on solid state electronic chip. · Operates on 230V AC, But works on inverter. · Sturdy body Rust proof. · Simple design easy to use & clean. Special Offer : Godrej have proposed to offer a discount of Rs.300/- to the employees of India Post valid upto 31.10.2011. One employee can buy one Chotukool for personal usage. The commission payable to DoP will remain the same as Rs. 250/-. This discounted price of Rs. 3490/- for the employees of India Post. The actual price for the common public i.e. Rs.3790/- |
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